Business Applications
The insights of neuroscience can have powerful implications for many key areas of business. In Australia, NeuroPower insight is being commercially applied in the following ways:
Leadership and High Performance Teaming
High Performance Teaming is a high-impact, action-oriented training and coaching intervention with spectacular results in just eight steps. Incorporating the latest human intelligence and leadership thinking in the business world today. NeuroPower High Performance Teaming is designed for leaders who are seeking to significantly increase team and organizational performance.
Clients using this approach include: Suncorp, PricewaterhouseCoopers
Developing Strategically Aligned High-Performance Cultures
NeuroPower forms the basis of a profoundly transformational approach to creating strategically aligned high-performance cultures. Using highly structured interactive simulations and strategy maps, leaders are taken through an in-depth journey which moves them progressively up the spiral of insight whilst embedding the learning in practical work-place applications.
Clients using this approach include:
Rail Infrastructure Corporation, Queensland Health, Queensland Rail, Westpac, West Australian Local Government Authority
Creating Client, Employee and Customer Advocates
The London School of Economics (2005 London School of Economics Advocacy Growth Study) concludes that word of mouth advocacy can predict:
- Customer sales growth
- Share performance
- Employee productivity
Advocacy Power, a strategic approach based on the latest findings in brain research, applies this human intelligence to influence and create lasting advocates of stakeholders – investors, clients, communities, shareholders and employees.
Clients using this approach include:
Westpac Marketing, Perpetual Wealth, Sydney Water, Queensland Rail
Cultural Change Management and Sentiment Tracking
Principle, Purpose and Power provides a practical basis for business leaders wanting to drive cultural transformation by creating teams with agreed principles, a united purpose and the power to perform. NeuroPower insight forms the basis for cultural analysis and audits, tracking of employee sentiment during the change cycle and the pathway for organisational change initiatives.
Clients using this approach include:
AMP, BMA Coal, eTrade, GIO, Perpetual, Queensland Health, Queensland Rail, WALGA, Westpac
Emotional Stakeholder Engagement
Core Belief Research is the basis of stakeholder analysis for innovative leaders and corporate decision-makers who wish to understand, in more depth and with greater accuracy, how their stakeholders, including leadership teams, employees, clients, shareholders, financiers, customers, suppliers and competitors, will respond to specific strategic actions and information. Based on NeuroPower, Core Belief Research provides fast and accurate insight into stakeholder behaviour, giving companies the latest business intelligence to achieve their corporate goals.
Clients using this approach include:
AMP, Commonwealth Bank, Dairy Farmers, GIO, Goodman Fielder, Optus, Queensland Government, RMIT University, PricewaterhouseCoopers, Rio Tinto, Woolworths
Strategic Communications & Reputation Management
Core Belief Research and the behavioural insights of NeuroPower inform and underpin a precise approach to strategic communications and reputation management particularly in the area of issues and crisis planning, Board, CEO and executive team alignment, and stakeholder engagement.
Companies can:
- Increase stakeholder support and trust
- Increase their competitiveness
- Grow their market share
- Improve their employee engagement levels
- Enhance the performance and profile of their leadership team, in particular CEO and Board
- Build stronger customer relationships
- Improve overall corporate positioning
In today’s corporate environment, these are the key drivers to a company’s ongoing bottom line, share price and perceived market value.
Clients using this approach include:
AMP, Commonwealth Bank, Dairy Farmers, GIO, Goodman Fielder, Optus, Queensland Government, PricewaterhouseCoopers, Rio Tinto, Sydney Water
